Overview of the Apps Industry Research Paper Example | Topics and Well Written Essays - 1250 words

Overview of the Apps Industry - Research Paper characterThe apps business is well beyond entertainment and gaming apps. It is a flourishing software manufacture which unveils opportunities for applied science seekers who introduced foundation blended with the Internet. The apps stores, particularly Apple Stores, Nokia Ovi and mechanical man markets, are gaining popularity among users. So, the word apps is no longer hold in to Smartphones. Various Internet giants like Google and Microsoft have initiated apps stores for their offerings. Apps industry is the result of collaboration between third-party developers and companies for designing, enhancing and trading apps via divergent sources like smartphones, tablets, social media platforms and others linked with the web. It has tremendous growth potential which can be unleashed using innovation and continuous improvement in features (Stevens 58-74). It can be rightly said that Apps business will narrow the foundation for Internets future model. Apples Apps store became an inspiration for other players in the smartphone industry and was followed by virtual markets like Nokia Ovi Store, Google Android market and Samsung apps (Appling and Pappalardo, 2010). Even outside the smartphone platform, the biggest online retailer amazon is influenced by the progress of apps store and might introduce it for its Kindle development. APPS INDUSTRY HISTORY The origin of smartphone industry initiated in 1993 with the invention of IBM Simon. However, 2007 marks the advent of Apple iPhone which gave rise to the smartphone apps market, commonly referred to as apps. The Apple smartphone was a symbol of aesthetics which combined touchscreen display with web browsing in one package. Apps industry has real over the years beyond smartphones and the mobile apps industry is highly fragmented among several players. The apps stores owned by OEMs by a combination of product, platform and store include Apple apps store and the like. Goo gles Android and Microsoft market are the platform providers used on third-party handsets like HTC and Samsung (Allen, Graupera, and Lundrigan 57). There is a difference seen in market dominance of the brands in various countries. For example, US market resists in adopting Nokia system so it was unavailing to attain dominance in the region, unlike the world market. The prominent carriers are AT&T, Sprint Nextel and Verizon whose desegregation with the hardware manufacturers is very crucial. The carriers set gross sales conditions for hardware vendors. Traditionally, the telecommunication carriers subsidized smartphones in order to turn on demand from consumers who, in return, sign a contract. This provided a great insight that consumers are eager to leverage expensive high tech machines on lower prices. The collaboration can result in sales rise for hardware manufacturers as well as subscription contracts for the carriers. PERFORMANCE TRENDS The apps market predominantly consist s of four major players Apple, Blackberry, Nokia Ovi, and Android. Since the apps market has emerged, more than 300,000 apps have been developed and downloaded over billion times. App stores are becoming a average for mobile apps download for smartphones nowadays. They are penetrating in the market very swiftly with 2.4 billion downloads creation done in 2010 (Global stats, 2012).